Diverse practitioners who work shoulder to shoulder with marketing executives and their teams throughout the engagement to achieve CMO priorities and unite strategy with value.Optimized ways of working to enable marketing agility, adaptability, and a results-oriented focus-within and across teams.A deep understanding of CMOs’ relationships with the C-suite and board of directors, which enables them to collaborate more effectively with executives and advisors in other disciplines.Growth-oriented measurement models and approaches to accelerate funding for innovative marketing approaches.Keen vision across, and comprehensive knowledge of, the marketing function, including digital and traditional channels, purpose, creative, analytics and AI, agile marketing, customer acquisition strategies, and business innovation.Our industry-leading digital expertise helps address the full spectrum of CMO challenges, from the creative to the highly technical. Our CMO consulting experts help marketing executives master a blend of alchemy and analytics-from creativity, collaboration, and purpose to AI, measurement, and technology-so they can balance these demands and grow their influence. CMOs are on the hook to deliver-even as budget, staffing, and other constraints continue to tighten. Customers have high expectations for richer, more nuanced experiences. Technology, Media, and TelecommunicationsĪs customers become more discerning, digitally savvy, and purpose-led, the chief marketing officer role is fast becoming more complex.
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